The cool and inovative toy, gift, novelty and gadget distributor Thumbs Up (UK) ltd is proud to announce that it is another significant new range to its line up of products as well as having some exciting licensing news.

A deal has been struck to distribute novelty and gift items from 50Fifty Concepts Ltd.

In addition, adding to the success of its Transformers light-up t-shirts, licences have been secured to produce light-up t-shirts and other products for the Star Wars, Batman and Indiana Jones properties.

From 2008, Thumbs Up is also taking on the 50Fifty concepts range of novelty and gift items. 50fifty prides itself on offering a wide range of gifts from the ‘useful, with a twist’ to the ‘hilariously useless’.

Thumbs Up will be distributing products from 50fifty initially including the Pole Dancer Alarm Clock, Parrot, USB SpeedO, Light Up Gnomes and Drinking Optic Alley.

Light-up t-shirts featuring characters and logos from the Transformers movie have been a huge success for Thumbs Up and with the addition to their licence portfolio of Batman: The Dark Knight, Star Wars and Indiana Jones their success in this sector is set to expand massively.

Business development director, Wojtek Kolan comments: “We feel this a great development for our company and our customers. 50Fifty Concepts have some of the best gift and novelty items in the world and the new products they've created that we're going to be distributing include some exciting surprises!"